The Fall of Mobile Marketing

Ever since options have become many and diverse for the customer to choose, advertisement has become and important part of our consumer society. With the rise in advertisement, also emerged innovative and creative methods of marketing, one of which is Mobile Marketing. Since most people spend at least a few hours a day on their phones, or at least available to check their phones, mobile marketing has seen an incredible increase as a mainstream advertising method. Ranging from SMS/MMS ads, to push notifications, and app-based marketing, as well as other new mobile marketing strategies, this method is now used by virtually all major companies to attract customers. We can therefore surely ask ourselves if this method truly works, or if it simply gives the illusion of a good result.



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