Succeeding Online: Why You Should Mind Your Customer's Perspective

I'm a teacher, and in the early days of my career, we crammed the children's heads with knowledge. That's what's called teacher-centred teaching. It turned out imbeciles. Things have changed now and teachers use the learner-centred method instead which involves the children in the learning process and produces better students. The same phenomenon is true in online work. If you want to succeed online, take a cue from this: you must sell from your customer's perspective and not yours. But instead of that, what do we see? Most of the content online straight go into selling prospects on the "features" of a product. Also when creating content, people either forget about the reader or they get so immersed in the "process" that they don't give any thought to them. Yet to sell online people should be uppermost in your mind.

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