Can Product Managers Learn To Sell Groceries Online - And More?

As product managers we all like to try new ideas out. However, sometimes the job that we're being asked to do is so brand new that there really is nobody that we can compare ourselves to and no existing product development definition. The product managers at Ocado find themselves in this very situation: they are trying to make the company's business of online grocery shopping a success. However, nobody has really been able to make this happen so far. It sure looks like it's time for some creative thinking!

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