What Is Retargeting?

Retargeting is most commonly used to describe advertising sites and online advertisements, served based on the activity of a user on your site. A user comes to your site, a set of cookies and you can now target advertisements on other sites they visit, hence the renewal of terms. What makes the turnaround so appealing is that it is done through third-party networks such as AdBrite and the Google Display Network, giving you the opportunity to reach users wherever they are, on Million sites.

from Internet and Businesses Online Articles from EzineArticles.com http://ift.tt/2sKnFvI